Kurbo Partners with Arianna Huffington’s Thrive Global to Combat Childhood Obesity

Palo Alto, CA (November 30, 2016) – Kurbo, a mobile health coaching program for kids, teens and families, was selected to be among the innovative products offered by Thrive Global, Arianna Huffington’s new and groundbreaking venture that aims to revolutionize the way we work and live, which launched today.

Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance.  Emotional and medical issues related to overweight kids, teens and families are a significant cause of workplace stress, absenteeism and loss of productivity.

Thrive Global is partnering with Kurbo to offer health coaching plans which are designed to help kids, teens and their families eat healthier and exercise more through the use of a mobile app to track food and fitness activities, and a personal coach who will keep participants on track with daily texts and weekly video support.  90% of participants who complete the 12-week Kurbo program successfully lose weight and lower BMI, and keep it off.

“We are a company deeply rooted in science and dedicated to helping people go from knowing what to do to bring more well-being into their lives to actually doing it,” said Huffington, best known for her news website the “Huffington Post.” “I am so excited about the amazing collection of products, services and technologies we’re featuring at Thrive Global that will help people improve their well-being and productivity and lead healthier and more joyful lives.”

“We are thrilled to be part of the launch of Arianna Huffington’s latest venture,” said Kurbo Co-founder and CEO Joanna Strober.  “Together we hope to spread the word to consumers and businesses  that there is an effective, low-cost solution to help the entire family eat better, and feel better.”

Thrive Global’s commerce platform offers a curated selection of the best technology and products – including newly developed Thrive products — for well-being and performance. In collaboration with its scientific advisory board, Thrive Global vetted hundreds of the latest and most cutting-edge health and well-being technologies, products, and services to curate those that meet standards for quality and impact.

In addition to ThriveGlobal.com,  consumers can experience Kurbo and other Thrive Global offerings at a Retail Pop Up Experience located in a 5,000 square-foot loft in New York City’s SoHo neighborhood from December 1 to January 15, 2017.

About Kurbo

Kurbo is the only company focused on transforming the lives of kids, teens and their families through mobile technology and personal coaching that helps them eat healthier, exercise more and lose weight. The key to success is personal coaching combined with a mobile engagement platform based on the renowned Stanford Pediatric Weight Control Program. The Kurbo app integrates fitness and food tracking using a simple red, yellow, green light system with fun games and tips to improve lifelong nutrition and exercise habits. One out of three children in America are obese or overweight and the health cost for employers exceeds $14 billion annually. More than 90% of kids using Kurbo have lost weight along with more than half of their parents. Kurbo is passionate about partnering with Fortune 500 employers, Medicaid providers and other institutions around the world to radically improve health outcomes by permanently altering family eating and exercise habits.

About Thrive Global

Thrive Global’s mission is to end the epidemic of stress and burnout by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance. Thrive Global’s three interconnected core components are: corporate trainings and workshops that bring the latest strategies and tools around health and well-being to organizations; a media platform that serves as the global hub for the conversation about well-being and performance with an emphasis on action; and, an e-commerce platform that offers a curated selection of the best technology and products for well-being. Together, the three components create an integrated platform that empowers people to make sustainable changes to their daily lives, going from knowing what to do to actually doing it. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from surviving to thriving.

 

 

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Media Contact:

Aimee Grove

aimee@smittencomm.com

415.706.1906

Monica Lee

Monica@thriveglobal.com