Company News

Kurbo Recognized as a Highly Effective Weight Loss App in a Recent Study Published on the NIH-Affiliated Journal of Medical Internet Research (JMIR)

Kurbo was recently recognized in a comprehensive study of hundreds of mobile health apps, Mobile Apps for Weight Management: A Scoping Review, published on the NIH affiliated Journal of Medical Internet Research (JMIR). The study was focused on three primary factors for evaluating weight-loss apps: inclusion of evidence-based strategies, health-care expert involvement, and evidence of scientific testing.

Out of the remaining 393 apps that were included in the final analysis, Kurbo was specifically identified as an evidence-based, comprehensive behavioral modification mobile app and program:

  • “only 0.3% of apps (1/393), Kurbo Health, stated the involvement of a regulated health care professional in the app’s development. This app reported involving a medical advisory board consisting of pediatricians, psychologists, and psychiatrists.”
  • “Kurbo Health possessed (all) 8 strategies including self-monitoring, goal-setting, physical activity support, healthy eating support, social support, gamification, and personalized feedback delivered via a health coach.”

According to the review, two of the strategies implemented within Kurbo are considered especially integral for experiencing success: “goal-setting and self-monitoring are the key strategies derived from self-regulatory theory to enhance self-efficacy and significantly predict weight loss and behavior change success.” Most current mobile health apps lack these important features and don’t possess the functional capabilities to deliver a level of interaction and communication of the required complexity for successful weight loss. The full review is available here

Kurbo Partners with Arianna Huffington’s Thrive Global to Combat Childhood Obesity

Kurbo was selected to be among the innovative products offered by Arianna Huffington’s new health and wellness e-commerce platform,, which launched on November 30th, 2016. Thrive Global’s goal is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance. Emotional and medical issues related to overweight kids, teens and families are a significant cause of workplace stress, absenteeism and loss of productivity. This is why Thrive Global has chosen to promote Kurbo’s system, which combines a mobile app with personal health coaching, as a proven tool to help kids, teens and families gain control of their health and wellbeing. Check out the full Press Release.


After successful pilot, StayWell partners with Kurbo to offer weight management support for families and children


After a pilot program showing 94 percent of participants lost weight and 9 out of 10 families made healthier food choicesStayWell has partnered with Kurbo to offer its health coaching and weight-loss program for children, teens, and families as part of its offering to employers across the country.

“Having the support of friends and family when making lifestyle changes is important, no matter how old you are,” said StayWell Vice President of Product Development Hans Hage. “With obesity on the rise across the United States, it’s important for us to continue to bring products and services to market that blend the best of technology and behavioral science to extend beyond workplace programs to homes and families. The mobile, interactive approach of the Kurbo platform connects readily with kids and parents in a way that encourages the whole family to make healthier choices around food and physical activity.”

The StayWell pilot program participant results are similar to those from other Kurbo program users.  In addition, children typically reported higher levels of self-confidence and happiness, and parents reported fewer fights about food, and less stress in the household.  About half of all parents also report losing weight.

“Like StayWell, our program is based on the science of behavior change with the technology approach that appeals to kids and is convenient for parents,” said Kurbo’s Co-founder and CEO, Joanna Strober. “Our mobile platform is appropriate for families on the go and the gamification elements appeal to and engage kids in ways that can improve overall health and well-being for families now, and in the future.”

StayWell is a health engagement company that helps businesses engage and educate people to improve health and business results.


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Kurbo CEO to speak at NBGH Health Innovations Forum

Kurbo CEO Joanna Strober will be speaking at the  National Business Group on Health’s Health Innovations Forum in Washington, D.C. Sept. 14-16,  exploring progress the company has made to address overweight and obese populations at a variety of Fortune 500 companies and government organizations. Kurbo’s scalable mobile health solution, family-focused take on health and wellbeing, and demonstrated effectiveness made it a favorite of many members of the NBGH, who featured it at last year’s event as one of the most innovative new solutions to modern healthcare challenges.

The National Business Group on Health members are primarily Fortune 500 companies and large public sector employers — including the nation’s most innovative health care purchasers — who provide health coverage for more than 55 million U.S. workers, retirees, and their families. The Business Group fosters the development of a safe, high quality health care delivery system and treatments based on scientific evidence of effectiveness. Since 1974 they have been the nation’s only nonprofit organization devoted exclusively to representing large employers’ perspective on national health policy issues and providing practical solutions to members’ most important healthcare problems.

The goal of the Health Innovations Forum, initiated last year,  is to identify and evaluate technology or solutions-based startups with the potential to improve employee health and/or the efficiency, delivery or consumer experience within the healthcare system. The ultimate goal is to accelerate adoption of disruptive and effective innovations.

Joanna will be speaking about Kurbo’s successes since the last conference, and share insights and advice regarding implementation of mobile digital health solutions, and incorporating mobile health technology into employee wellness and healthcare programs.

For more about the Health Innovations Forum and the National Business Group on Health, visit their website here.