Healthcare management company Castlight, which recently acquired Jiff–a platform for organizing and promoting employer health benefits, has partnered with Kurbo to offer its mobile-based family weight loss and personal coaching platform to employers.
Castlight has chosen to work with Kurbo because it believes the most successful health benefits programs should connect and engage with employees’ families, helping them to improve their health and wellbeing.
Kurbo CEO and Co-founder Joanna Strober is excited to be working with Castlight and hopeful that the partnership will be beneficial to customers. “Kurbo is a unique benefit that delivers value to employers, employees, and their entire families,” she said. “Kurbo can really make an impact on the health and happiness of employees and dependents, along with the company’s bottom line, as we know obesity can increase costs in a number of ways. For employers, our program is proven to work, and it is a lot less expensive than many of the other programs available for employers and other health plan sponsors.”
In particular, Strober said she believes there are a lot of synergies between the two companies in the critical area of employee engagement in wellbeing programs. “Engagement is critical to the success of both Kurbo and Jiff,” she said. “Our unique family offering intrinsically motivates employees and their dependent spouses to enroll in the Kurbo program as well as other Jiff programs.”
Read more of Joanna Strober’s interview on the partnership