Author:Katie Fedoseeva

Calorie Counting Doesn’t Work: 3 Reasons Why the Traffic Light System is Better

  1.  You become obsessive.  When you focus on counting calories it’s easy to overanalyze your food choices, and as a result, think about food all day, every day. (Not fun.) With Kurbo’s Traffic Light System, you learn to keep track of the quality of the food you put in your body by classifying it into one of three categories: red, yellow or green. Once you adopt the idea that foods are either red, yellow or green, your mind and body develop a natural intelligence to decipher the foods that provide you with optimal nutrition and energy, and the ones you are better off to cut down on.


  1.    You neglect that you are a whole person. Calorie counting assumes weight management is a purely mental game of willpower and restriction. The truth is, a lot of eating and hunger is emotional.  If you approach food only from an analytical perspective, you fail to consider the emotional factors that drive you to eat. To shift emotional eating takes time, awareness, and a toolkit to help in tough times. The Traffic Light approach makes sustainable change possible by focusing on gradual behavior change, taking into account comfort eating, holidays, family time, eating out, and food addictions. 
  2.  Calorie counting is not practical. Calorie counting is a real chore and nearly impossible to sustain long term. Imagine you’re at a friend’s dinner or grabbing a snack at a concert; you probably won’t be taking out a calculator or tracker to make your food choices in those situations. If you’re accustomed to the traffic light system you will most likely remember the general classification of foods and will be able to make a quick decision with ease that better supports your personal health goals.



Kurbo’s Co-Founder, Thea Runyan, Appears on the Dolly McCarthy Show to Discuss Strategies for Feeding Your Child Athlete (Listen Here)

Kurbo’s co-founder, Thea Runyan, MPH, recently appeared on Chicago’s Dolly McCarthy Show, which aired on Thursday, Feb 16th. Thea discussed strategies for feeding your child athlete, as well as busted some popular myths about children, sports and eating. With 15 years of experience, Thea is an authority figure in the health and wellness space. As the former Lead Behavior Coach at the Packard Pediatric Weight Control Program (PPWCP) at Stanford, she helped thousands of children and families create healthy environments and lose weight. Listen to her helpful tips below:


The full 1-hour segment from the Dolly McCarthy Show can be found at:

Kurbo Recognized as a Highly Effective Weight Loss App in a Recent Study Published on the NIH-Affiliated Journal of Medical Internet Research (JMIR)

Kurbo was recently recognized in a comprehensive study of hundreds of mobile health apps, Mobile Apps for Weight Management: A Scoping Review, published on the NIH affiliated Journal of Medical Internet Research (JMIR). The study was focused on three primary factors for evaluating weight-loss apps: inclusion of evidence-based strategies, health-care expert involvement, and evidence of scientific testing.

Out of the remaining 393 apps that were included in the final analysis, Kurbo was specifically identified as an evidence-based, comprehensive behavioral modification mobile app and program:

  • “only 0.3% of apps (1/393), Kurbo Health, stated the involvement of a regulated health care professional in the app’s development. This app reported involving a medical advisory board consisting of pediatricians, psychologists, and psychiatrists.”
  • “Kurbo Health possessed (all) 8 strategies including self-monitoring, goal-setting, physical activity support, healthy eating support, social support, gamification, and personalized feedback delivered via a health coach.”

According to the review, two of the strategies implemented within Kurbo are considered especially integral for experiencing success: “goal-setting and self-monitoring are the key strategies derived from self-regulatory theory to enhance self-efficacy and significantly predict weight loss and behavior change success.” Most current mobile health apps lack these important features and don’t possess the functional capabilities to deliver a level of interaction and communication of the required complexity for successful weight loss. The full review is available here

Thea Runyan Discusses How Kurbo Helps Adults, Kids & Teens Get Fit, Lose Weight, Have More Energy and Confidence

Thea Runyan appeared on It’s Your Health with Lisa Davis, to discuss how Kurbo helps kids, teens, families and individuals around the world achieve their goals to get fit, lose weight, and have more energy and confidence. Prior to co-founding Kurbo, Thea spent 12 years as the lead coach at renowned Pediatric Weight Control Program at Stanford, helping parents to talk to their kids about their weight without causing damage to self-esteem or causing eating disorders. In this segment, obesity expert Thea Runyan helps parents address the touchy subject of weight with kids. Listen to the full interview here:

Listen to the full interview here:

Thea Runyan – kurbo – Kurbo is helping kids, teens, families and individuals around the world achieve their goals to get fit, lose weight, have more energy and confidence.

Learn more about how Kurbo works here:

Kurbo Partners with Arianna Huffington’s Thrive Global to Combat Childhood Obesity

Kurbo was selected to be among the innovative products offered by Arianna Huffington’s new health and wellness e-commerce platform,, which launched on November 30th, 2016. Thrive Global’s goal is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance. Emotional and medical issues related to overweight kids, teens and families are a significant cause of workplace stress, absenteeism and loss of productivity. This is why Thrive Global has chosen to promote Kurbo’s system, which combines a mobile app with personal health coaching, as a proven tool to help kids, teens and families gain control of their health and wellbeing. Check out the full Press Release.


Thea Runyan, Co-Founder of Kurbo Health, Discusses the Science Behind Behavior Modification for Weight Management on Wharton’s ‘Bay Area Ventures’

Thea Runyan talks about her passion for the preventative healthcare industry as it pertains to childhood obesity, and how when founding Kurbo along with her co-founders (CEO, Joanna Strober and CTO, Mark Vershel), the Stanford Pediatric program’s success was scaled with the help of an innovative mobile app that features online coaching.

This segment originally aired on Sirius XM Channel 111, Business Radio Powered by The Wharton School


About Business Radio:
“Business Radio features world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests. Broadcasting from Wharton’s Ivy League campus and Silicon Valley, Business Radio covers every aspect of business in an informative, entertaining and approachable manner — from the biggest headlines of the day to the nuts and bolts of how to build a business from the ground up.

The advice, information, topics and real-life people and businesses explored on the channel helps listeners of all ages, backgrounds and levels of experience — entrepreneurs, start-ups, generations of a family business, longtime mom-and-pop store owners and seasoned business executives alike — to navigate the 21st-century business world.”